How effective is the combination of your main product and ancillary tasks?
When all elements of the project are put together I think it is very effective at create a collaborative piece. I think that the album art work and video have a stronger link compared to the advert/poster work.
The advert/poster is a slightly different and doesn't share as strong as a link tot eh other two components as the advert/poster is the promotion of the artist as it shows the iconic triangle. This will allow the target audience know that this is something of Alt-J's so is very effective when it comes to promoting the artist. Whilst the music video and album art work are more of a promotion of the song rather than the artist Alt-J themselves.
I think that the music video and album art work share a stronger link as the album art work is created using snapshots of iconic moments from within the music video. Preferably the music video should be seen first so then the album art work shows more relevance and is easier to understand. The use of the lyrics on the art work gives a sought of link and idea that it is an Alt-J product if the lyrics are recognized, which it would be but only by big fans of Alt-J.
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